identifying my audience

 I produced a printed questionnaire, both on music videos, demographics and psychographic. I have also set up a poll through my blogger. Through doing this i will be able to identify my audience and see what they would like within my music video. This will develop my creative thinking and allow me to fit my music video around my audience.

Questionnaire about music videos

What ethnicity group do you belong to?

Asian or Asian British
Black or black British
white
mixed race
other
if other please state what ethnicity group you fall into ………………………………………………………………..

What age group do you belong to?
Under 15
16-19
20-24
over 24

what is your gender?
 
Male
female
 
what is your occupation?

…………………………………………………………………………………………..

How much time do you spend consuming music video over a week? 
0-3 hours
4-6 hours
more than 6 hours

what aspects do you prefer to see within music videos? (You may pick more than one)
Performance
animation
narrative
abstract

What is your favourite genre of music video?
Rock
Pop
indie
acoustic
other
if other please state which genre ………………………………………………….

where do you tend to consume music videos?

The Internet:

YouTube
music Jesus
bands website
other
if other please state where on the Internet ………………………………

Television:

4music
viva
the hits
other
if other please state which channel on which you consume music videos………………………………………

I gave this hand-out questionnaire to a vary of people, within college I then received feedback and quantified the data that i was given.

I sent out ten of the questionnaires i made, all of the questionnaires were answered students aged 16-19, these are the demographic age that consume music video, as music video is seen as "new media."

Questions on music videos1. nine out of ten people that answered my questionnaire were white, the other one person was black British/black.

2. all ten people that took part in my questionnaire were aged 16-19

3. five were male, five were female.

4. all people that took part in my survey were students

5.five of the ten people that took part in my question are spend 0-3 hours consuming music video, two spend 4-6 Hours consuming music video, and three people consumed music video more than 6 hours within one week.

6. As the questioners were allowed to pick more than one choice for this question the results quantified differed.
 performance-8
animation-3
narrative-2
abstract-3

7. This question you could also pick more than one
   pop-3
   indie-3
   acoustic-4
   other (which was R'n'B)-1
8. this question, the questioners were also able to choose multiple questions:
YouTube-8
music Jesus-0
bands website-1

4music-7
viva-4
the hits-4
other (which was starz)-1