Lyrics 'People help the people' by Birdy

God knows what is hiding in that weak and drunken heart
I guess you kissed the girls and made them cry
those Hardfaced Queens of misadventure
God knows what is hiding in those weak and sunken eyes
a Fiery throng of muted angels
Giving love and getting nothing back

People help the people
And if your homesick, give me your hand and i'll hold it
People help the people
And nothing will drag you down
Oh and if I had a brain, Oh and if I had a brain
i'd be cold as a stone and rich as the fool
That turned, all those good hearts away

God knows what is hiding, in that world of little consequence
Behind the tears, inside the lies
A thousand slowly dying sunsets
God knows what is hiding in those weak and drunken hearts
I guess the loneliness came knocking
No on needs to be alone, oh save me

People help the people
And if your homesick, give me your hand and i'll hold it
People help the people
Nothing will drag you down
Oh and if I had a brain, Oh and if I had a brain
I'd be cold as a stone and rich as the fool
That turned, all those good hearts away

People help the people
And if your homesick, give me your hand and I'll hold it
People help the people
Nothing will drag you down
Oh and if I had a brain, Oh and if I had a brain
I'd be cold as a stone and rich as the fool
That turned, all those good hearts away

New Location List-
A field- This will be used for the sad scenes within the song to represent aloneness, as a field is big and empty.

A River Bank- reflects the song, also the genre.

A Bridge- Next to a river showed the calm nature of the song.

New Prop List-
didnt find the need for props.

New Cast List-
Emma spivey.

today i successfully created a You tube account, this is so i can upload my finished music video to both blogger and youtube.

Change of plan!

I have chosen to change my song due to difficulties in recording and accessing the song, I have chosen to change the song to 'People help the people' by Birdy. Its calm nature makes it easier to connect with and come up with original ideas.

I like this pictures of accoustic artist and they have influenced me for the pictures to take for my website. I found these pictures on http://www.topacousticsongs.com/pictures/

I may use this as an album cover, this was made by jay, although i may edit it to suit me.

Since creating my storyboard i have been influenced by other things, such as this television advert for Volkswagen. After seeing this advert on television i thought that it would be a good idea, to have something like this within my music video. I think it looks really effective, but also time consuming, therefore if i am going to have something like this within my music video, i plan to have a smaller version. Also the narrative within the drawings will be relevant to my music video.

Today i successfully filmed my scenes at Hessle foreshore, however the weather was really cold so i didn't get as much footage as i would have liked to.

Today i successfully filmed the scenes within my garden, and at the alley near my house, the weather was right and everything went well.

Prop list

-Guitar
-photos
-paper and drawings

Shooting Schedule

Wednesday23st- My Garden
Wedensday 30th- Hessle Foreshore
Wednesday 7th- paper scenes, and photos
Thursday 8th- Libary

Location List

-My garden
-Hessle Foreshore
-Alley
-Library

My artist

As i am getting a friend to sing my song, i have to find somewhere to record the song, so that the music is good quality, i planned to use the college's music departments facilities, however my friend has recently got a recording studio at home, and i now plan on doing it there, i plan to record the song over the weekend so it is ready for Monday, to make my anematic and starting putting my filmed parts together with the song, so i can edit the time of the filming.
Jay has a website of his own, with accoustic covers of songs he has song on, this was set up by himself.
http://www.reverbnation.com/jayoconnellmusic
Jay, lives in hull and is not well known as such, he does open mic. nights and some events at pubs and clubs. He also plays the guitar, so this is why i have chosen to do my song in an acoustic cover.

storyboard

timing of lyrics (rooftops)

introduciton-15 seconds
when our time is up- 5 seconds
when our lives are done-6 seconds
when we say we've had our fun- 9 seconds


Will we make a mark this time-10 seconds
Will we always say we tried-10 seconds

We're standing on the rooftops-2 seconds
Everybody scream your heart out-2 seconds
Standing on the rooftops-2 seconds
Everybody scream your heart out- 2  seconds

Standing on the rooftops- 2 seconds
Everybody scream your heart out- 2 seconds
This is all we got now - 2 seconds
Everybody scream your heart out - 2 seconds

All the love I've met-4 seconds
I have no regrets-4 seconds
If it all ends now, I'm set - 10 seconds

Will we make a mark this time-4seconds
Will we always say we tried- 10 seconds

We're standing on the rooftops-2 seconds
Everybody scream your heart out-3 seconds
Standing on the rooftops-2 seconds
Everybody scream your heart out-3 seconds

Standing on the rooftops- 2 seconds
Everybody scream your heart out-3 seconds
This is all we got now- 2 seconds
Everybody scream your heart out -2 seconds

Standing on the rooftops- 2 seconds
Wait until the bombs drop- 2 seconds
This is all we got now- 2 seconds
Scream until your heart stops- 2 seconds

Never gonna regret- 2 seconds
Watching every sunset -2 seconds
We'll, listen to your heartbeat- 2 seconds
All the love that we found-2 seconds

Standing on the rooftops- 2 seconds
Wait until the bombs drop- 2 seconds
This is all we got now - 2 seconds
Scream until your heart stops- 2 seconds

Never gonna regret- 2 seconds
Watching every sunset - 2 seconds
We'll, listen to your heartbeat - 2 seconds
All the love that we found -2 seconds

Scream your heart out - 4 seconds
Scream your heart out - 4 seconds
Scream your heart out - 4 seconds
Scream your- 3 seconds

Standing on the rooftops -2 seconds
Everybody scream your heart out - 3 seconds
Standing on the rooftops - 2 seconds
Everybody scream your heart out - 2 seconds

Standing on the rooftops -2 seconds
Everybody scream your heart out 3 seconds
This is all we got now - 2 seconds
Everybody scream your - 2 seconds

identifying my audience

 I produced a printed questionnaire, both on music videos, demographics and psychographic. I have also set up a poll through my blogger. Through doing this i will be able to identify my audience and see what they would like within my music video. This will develop my creative thinking and allow me to fit my music video around my audience.

Questionnaire about music videos

What ethnicity group do you belong to?

Asian or Asian British
Black or black British
white
mixed race
other
if other please state what ethnicity group you fall into ………………………………………………………………..

What age group do you belong to?
Under 15
16-19
20-24
over 24

what is your gender?
 
Male
female
 
what is your occupation?

…………………………………………………………………………………………..

How much time do you spend consuming music video over a week? 
0-3 hours
4-6 hours
more than 6 hours

what aspects do you prefer to see within music videos? (You may pick more than one)
Performance
animation
narrative
abstract

What is your favourite genre of music video?
Rock
Pop
indie
acoustic
other
if other please state which genre ………………………………………………….

where do you tend to consume music videos?

The Internet:

YouTube
music Jesus
bands website
other
if other please state where on the Internet ………………………………

Television:

4music
viva
the hits
other
if other please state which channel on which you consume music videos………………………………………

I gave this hand-out questionnaire to a vary of people, within college I then received feedback and quantified the data that i was given.

I sent out ten of the questionnaires i made, all of the questionnaires were answered students aged 16-19, these are the demographic age that consume music video, as music video is seen as "new media."

Questions on music videos1. nine out of ten people that answered my questionnaire were white, the other one person was black British/black.

2. all ten people that took part in my questionnaire were aged 16-19

3. five were male, five were female.

4. all people that took part in my survey were students

5.five of the ten people that took part in my question are spend 0-3 hours consuming music video, two spend 4-6 Hours consuming music video, and three people consumed music video more than 6 hours within one week.

6. As the questioners were allowed to pick more than one choice for this question the results quantified differed.
 performance-8
animation-3
narrative-2
abstract-3

7. This question you could also pick more than one
   pop-3
   indie-3
   acoustic-4
   other (which was R'n'B)-1
8. this question, the questioners were also able to choose multiple questions:
YouTube-8
music Jesus-0
bands website-1

4music-7
viva-4
the hits-4
other (which was starz)-1

I believe the song rooftops, is expressing a relationship, were in which both the artist and someone else were in love, however it didn't work. I believe that he never wanted it too come to and end, although if he was to never see her again he would be alright with it because they had fun throughout their relationship and they are content with each other and how they came to end.
I am going to express my point of view of the song throughout my video. Maybe through narrative, as narrative is conventional to my genre. (acoustic)

When our time is up- this could represent something coming to an end. Eg. Relationship or Life.

When our lives are done- this again represents something coming to an end, however the 2nd person personal pronoun, 'our' could represent a relationship coming to an end as it could be a metaphor for life ending as the couple know it. 

When we say, we've had our fun- this reinforces the ending of a relationship.

CHORUS
We're standing on the roothtops-being an action, i could show this in my video (someone being on top of a roothtop)

Everybody scream your heart out-emotional (conventional to my genre)standing on the roothtops

Everybody scream your heart out
all the love I've met-emotional lyrics again conventional to acoustic genre. The abstract noun 'love' conveys feeling.

I have no regrets-Coming to an end?
if it all ends now I'm set- i could use a narrative through something ending. (narratives are conventional to acoustic music video)

Will we mark this time- 'we' suggesting a relationship.

Will we always say we tried

CHORUS
We're standing on the rooftops
Everybody scream your heart out
Standing on the rooftops
Everybody scream your heart out


Standing on the rooftops
Everybody scream your heart out
This is all we got now
Everybody scream your heart out


Standing on the rooftops

 wait until the bombs drop-something bad needs to be un-covered?

This is all we got now-a slipt up, they both have nothing now?

Scream until your heart stops- relationship caused heartbreaks, therefore heart doesn't matter anymore

Never gonna regret

Watching every sunset-could show a sunset in my video at this time

We'll, listen to your heartbeat

All the love that we found-emotional


Standing on the rooftops
Wait until the bombs drop
This is all we got now
Scream until your heart stops


Never gonna regret
Watching every sunset
We'll, listen to your heartbeat- could show a heart beat wihtin my video
All the love that we found


Scream your heart out
Scream your heart out
Scream your heart out
Scream your

CHORUS
Standing on the rooftops
Everybody scream your heart out
Standing on the rooftops
Everybody scream your heart out


Standing on the rooftops
Everybody scream your heart out
This is all we got now
Everybody scream your

When our time is up                               
When our lives are done
Will we say, we've had our fun

Will we make a mark this time
Will we always say we tried

We're standing on the rooftops  
Everybody scream your heart out 
Standing on the rooftops
Everybody scream your heart out

Standing on the rooftops
Everybody scream your heart out
This is all we got now
Everybody scream your heart out

All the love I've met
I have no regrets
If it all ends now, I'm set

Will we make a mark this time
Will we always say we tried

We're standing on the rooftops
Everybody scream your heart out
Standing on the rooftops
Everybody scream your heart out

Standing on the rooftops
Everybody scream your heart out
This is all we got now
Everybody scream your heart out

Standing on the rooftops
 wait until the bombs drop
This is all we got now
Scream until your heart stops

Never gonna regret
Watching every sunset
We'll, listen to your heartbeat
All the love that we found

Standing on the rooftops
Wait until the bombs drop
This is all we got now
Scream until your heart stops

Never gonna regret
Watching every sunset
We'll, listen to your heartbeat
All the love that we found

Scream your heart out
Scream your heart out
Scream your heart out
Scream your

Standing on the rooftops
Everybody scream your heart out
Standing on the rooftops
Everybody scream your heart out

Standing on the rooftops
Everybody scream your heart out
This is all we got now
Everybody scream your
VERBS-Verbs are actions, therefore i can show this actions within my videos.

SEMANTIC FIELD OF LOVE-Through these words found within the lyrics i can show narrative of love.

PRO-NOUNS- This allow the song to relate to the audience (create a relationship)

http://goanimate.com/movie/0dBbHlg10WFc?utm_source=linkshare&uid=0xsHCDGIFW-w

conventions of acoustic and alternative rock genre

My song is originally alternative rock, some bands that are of this genre include kasiban, muse and coldpaly.
Conventions include lyrics that tend to address topics of social concern, such as drug use, depression, and environmentalism, this is also a convention of the acoustic genre, My song will be song in acoustic. Dark clothing is conventional to alternative rock videos, this echoes the dull lightening that is also conventional to alternative rock music videos, dark clothing is used to express emotion, alternative rock videos usually convey unhappy emotion, that echo the lyrics of social concern, so dark clothing helps to convey this. Close ups of instruments, are used throughout alternative rock videos, this maybe to show that they artists play there own interments, or the may be used to stress the instrumental of the song behind the lyrics.

Tim O'sullivan et all argues that all media texts tell us a story, acoustic music videos do this through narrative this is because a convention of acoustic music video is, narrative, narrative is the structure of a story, as acoustic is not as high pace as other genres such as pop and dance, the narrative within acoustic video's ensures that the audience is still entertained. Kate Domaille believes that every story told can be fitted into the eight narrative types; it is mostly conventional for acoustic music videos to follow any one of these eight narrative types. This reinforces David Boswells argument that any theme may appear within any genre. The narrative within acoustic videos reflect the audiences lives, this creates a relationship with the audience and therefore the narrative reflects emotion, this echoes the cinematography used within acoustic music videos, as it is conventional throughout acoustic videos to show close-ups, this is so the audience is shown emotion through facial expressions, such as crying. To reinforce the emotion within acoustic videos another convention would be dull lighting, this is again to show emotion, and create feeling.
Also performance is sometimes conventional to an acoustic music video, this is because acoustic is the singer, with only a guitar, therefore by showing the artist performing with a guitar whilst singing (performing) it stresses the point that the video is an acoustic video. Also a music video is used to promote the artist, so by showing the artist performing it promotes them to their audience.

Editing such as, fades and cuts are conventional too an acoustic music video as they match the pace of the song, a fade is slow and soft, as is acoustic music, the cuts keep the audience entertained, as the video changes scenes. Another convention of acoustic music videos would be documentary style camera movement; this helps show emotion, as it conveys realism.


After looking at the conventions of the acoustic and alternative rock genre i have decided to make my acoustic music video, both conventional and un-conventional, this is because although i want my genre to be reconisile i also want my video to be interesting.

I could use  the social concerns that are conventional to alternative rock videos to create narrative,his taking conventions from both genres and allowing to to fit together. Instead of dark clothing that is originally conventional to the alternative rock genre, i plan to have my artist in casual clothes as this is conventional to acoustic, and with the song being song in acoustic form, it allows the song to be more laid back and relaxed, the casual dress will echo this. I plan to have close up of instruments as this is conventional to both acoustic and alternative rock genre, therefore i will be making my music video's genre recognisable to the audience.

convetions of music videos

Lyrics are a convention of music videos, lyrics within music videos reflect the narrative, and feeling of the video.

Editing and camera movement that fit to the beat of the music, for example sharp, fast cuts within a dance video.

The Artist is usually shown within the music video, a music video is a way of promoting the artist, therefore it is conventional to show the artist within the video.

Different music videos are influenced through different genres, eg. dance videos have dance routines within them. Genre effects mise-en-scene, cinematography, sound and editing.

Close ups of instruments are conventional of music videos as it shows elements of performance, performance also being a convention of music videos.

Narative is also conventional to music videos, as it provides entertainment for the audience, this also applies to absract and animation.

Pre production

For my music video i have decided to use the song 'roothtops' originally, by lost prophets, however i have decided to have someone from college to sing the song acoustically, i have chosen to do this because i think it makes the video more original. I want a narrative structure, with aspects of performance structure, as this is conventional to my genre of music video. The Name of my artist is Jay O'connell, this is the singer of the song. I want my video to be convetional to accustic music videos, as this will make it look more professonal.

Dallas green sings acoustic songs and stars within acoustic music videos. His acoustic music videos, are conventional to the acoustic genre, and therefore dallas green is going to act as influence for my music video. he names himself  'city and colour' Which comes from himself. Dallas whihc is a city and green which is a colour. Dallas green/city and colour palys the guitar and is a singer, he performes these talents together and this creates acoustic, folk music.

City and colours music video 'the girl' is an acoustic music video. This fits into my genre. First the audience is shown a close up of a middle of a guitar, close ups are conventional to acoustic music videos. The camera then slowly pans around the guitar to show a hand playing it, this shows the audience that the song is acoustic, as acoustic is singing to a guitar. The camera then cuts to a forest of skinny trees and it then pans again, the movements of the pans within the video fit to the beats of the song, as acoustic songs are slow, so are the pans shown within the video. We are then shown a medium close up shot of leaves, this set the scene, as does the forest, the leaves are also shown blowing to the wind, and the leaves are blowing at the same pace of the song. We are then shown the artist playing the guitar, and he starts to sing, this shows performance, performance within video promotes the artist. The camera then pans around again to show a long shot of a graffiti tunnel, where the man is performing on a tree stump. The camera then zooms out slowly to show all of the shot, we then see a women walk through the shot and past the man the women echoes the title of the song 'The girl'.

 The camera then cuts to another setting and again shows the man performing; the lighting is dull within the scene. Dull lighting is conventional to acoustic music videos as it conveys emotion. The camera then zooms out from the man again, and shows two silhouettes walk down the steps in front of the room the artist is in. It shows a man and a woman, this could suggest the girl that the artist is singing about is now with another man. The camera then fades to show the celling of a different room again, the fade echoes the song, as the song is slow and soft, and the editing of a fade is also slow and soft. The room in which the man is in has a large standing mirror on the floor and old vintage ornaments, this suggests that the room is used for storage, the room also has a large fireplace, and this suggests he is an old Victorian house.

The camera then pans down to again show the man within a seat performing. The audience is then shown a close up of the side of the artists face. This shows the artist facial expression which therefore conveys emotion.

The camera again fades out to show three silhouettes walk through a door way, in which belongs to the room that the artist is singing in, the camera then moves closer to the artist, and again shows him performing whilst sat down. The camera then fades to the room the artist was previously in and shows two silhouettes walk past the door way again. The silhouettes that are shown throughout the video could represent a person passing his life by, which furthermore reflects the girl that he is singing about. The camera then fades back to the first setting of the forest, and shows the man performing sat down again, the guitar then fades out to a black screen, and the music stops.

The audience is then shown credits “city and colour the girl” and a guitar begins to play again, however the pace of the guitar is faster than the guitar played within the last scene, the camera then shows a tracking shot of a man walking through a hallway to a room were the artist is performing in front of many people. The contrast is black and white; this is conventional to acoustic music videos as it conveys emotion.

The camera then shows the two different situations together within one shot, with credits that say “vocalist/guitar” Dallas Green” then shows two different shots and different credits tat read  director/editor Marc Ricciardelli” these credits’ carry on for 60 seconds, credits within a music video promote different people throughout the music industry for example singers, directors, editors ect. It makes the music video almost like a film. After the credits the camera then shows a low angle shot of trees and the pace of the music goes back to before, the artist is then shown were he first started, performing again.

The Artist is shown performing sat down, this could be to convey emotion, by sitting down it conveys sad emotion, as it is not lively and happy, whereas standing or dancing would convey happiness. Also he is shown in a black jacket and black trousers, dark clothing could represent unhappy emotion also.

Ed Sheeran's A team, music video, is conventional to an acoustic music videos as it shows a narrative structure, acoustic videos show narrative through video. This video shows the narrative structure backwards, throughout the video the story unravels, this allows it to be appealing to the audience as it makes them want to watch the video to find out what is going to happen. The close up shot at the beginning shows the emotion of the girl within the shot, form this the audience can see that the girl is upset, this echo's the nature of the song, as it is acoustic. which is slow paced music. the camera is unsteady, documentary style, this makes the music video realistic.The camera then cuts to a close up of a dead girl, the close up adds dramatic effect, which echos the situation. the shot then fades out, this could represent how she faded out of life (how she died) the video is shot in black and white, dull lighting and black and white contrasting is conventional to genre of acoustic, therefore the video is conventional.

we then see a wide shot of a women laid on a bench, we get the idea that the women is poor or homeless, as the mise-en-scene shows her dressed in a hoodie, which is stereotypically 'chavy and criminal' and also she is wrapped within a blanket, this suggests she has stayed on the bench overnight, the trees within the background suggest that she is in a park, there is also a rubbish truck within the shot this could represent how she is worthless, like rubbish. Te video then jump cuts to the rhythm of the song. the women within the shot then walks through the trees, as the camera tracks her ina  documentary style, this makes it seem like a point of view shot, it also makes the video more realistic.

the audience are then shown a wide shot of the women with her arms out, in the shape of a cross, she is looking up at the sky, this has regional reference, and as we have just seen the women within the shot dead, this could represent her giving herself to God.

We then see a low shot of a high street, then we are shown a low shot of the women, although we cannot see her all, we are looking at her from below and because of this  the main focus is her chin, this could represent how other people view her, as people do not view her clearly.

We then see a wide shot of the women within a blanket selling magazines in the street, we are then shown the artist himself, Ed Sheeran, he approaches the women and buys a magazine from her, this is representing the artist in positive way, which makes him likable towards the audience. however we are not shown performance throughout the period of time when we see the artist, furthermore he is not conveying himself fto be the artist within the music video.

We are then shown a wide shot of the women out side of 'Angel station' this is ironic as we know later, she will die, and steryotpyical angles are dead, this again reinforces the religious references. It may also suggest she is actually good although she is perceived as bad, through mise-en-scene. The song lyrics also echo this "for angles to fly"

this wide shot within the video, again reinforces the religious references throughout.

we then see a mid-shot of the women form backwards, within the middle of the road, she is placed within railings.The cars are fastened up, this could represents her life passing her by, (she is dieing) also the railing suggest that she is stuck, and cannot do anything about her life passing by. to reinforce this point the video then cuts to a wide shot showing her within the high street with people walking by, again the people are fastened up, again showing her life passing her by.

the camera then cuts to a close up of the women's face, by showing this in a close up it shows her emotional state, and we are shown her crying, the song is emotional so this echos the close up shots used within the video.

the film then cuts to the women looking in a mirror, she ties up her her, and wipes her mucky make up from the night before from under her eyes, she then replaces it with more fresh makeup. make up is use to make women and men feel more secure about there self's, therefore this reflects how insecure she is about her self.

we then see  a dark, medium shot of her stood by a roadside as car pulls up, she walks towards it and takes off her coat, she then gets in the car and the camera shows a light up train and car, following the same direction as the one the women has just got in, we are then shown a low angle of a white, rich hallway, The white rich hallway could represent heaven, this reinforces the religious elements and also reflects that she is going to die.

The camera then cuts to a bedroom where the women is with a man, although we do not see the mans face, the audience is then shown a mid-shot of the mans chest, and from it the women takes some money from his pocket, we then realise that the women is prostituting herself, we are then shown a close-up of the womens face, this is so we can see her emotional, she is upset, and crying, later the audience see her exchange the money for drugs, the begining of the music video then begings to unravel as we see how she becomes to be dead, we then see her die, and the same clip of her at the beging is shown again, to end the video.

Analysis of Lady Gaga Ft. Beyonce Telephone

The song "telephone" is an American recording by lady gaga, which features Beyoncé. The song "telephone was originally written for Britney spears. The music video for this song was filmed in 2010 by Jonas Akerlund.

Jonas Akerland is a Swedish film and music video director. his Madonna video "ray of light" won a Grammy for best music video at the 1998 MTV music video awards. In 1997 he directed "smack my bitch up" by prodigy. He has also worked with such music acts as Britney spears and Christina Algeria.

The video starts with credits, like the opening of a film. This is influenced by the blaxspotation genre, in 1970's, such as shaft.
This allows the video, to take a narrative structure. In the sense that credits are usually are shown through film. We then see Lady Gaga being assisted through a women’s prison, Lady gaga is wearing a black and white stripped dress, this represents she has done something wrong as this is what convicts wear, however with the dress she is wearing heels and sun glasses, this is un like a real prison so this is almost abstract. the women within the prison are all wearing black and white like convicts, but again they are wearing high heels like lady gaga, this represents them as 'sexy convicts' some of the women are wearing red lipstick, this is seductive towards the audience, therefore this appeals to men.

Lady gaga, is then stripped into a thong, A thong is seen as sexy, it is also stereotypical to women. We then see manly women, around 40 wearing a white dress, the white dress signifies ensconce, as the women is within a jail this is going against conventions, also lifting weights this is stereotypical to men, this is also un-conventional as it is showing the women to be manly, although she is dressed in a white dress and high heels, she also has long blonde hair, this is stereotypical of women. Lady gaga then comes into the impound with cigarette glasses coving up her eyes, this could be symbolising her blindness to the outside world, as she is in prison, she is wearing a thick silver chain, this could echo how she is trapped, and cannot escape. She then goes over to a table and kisses what we do not know if it's a man or a women, because although the subject looks like a man, she is within a women’s prison. She then takes out his mobile phone from his pocket, this echo's the title of the song "telephone" the speakers then announce that lady gaga has a call, which again echoes the title of the song. The video then cuts to lady gaga within a cell with many other women, There is then a fight, this shows characterises of men, but through women. Also the two women in heels fighting shows male sexual fantasy.
The phone then starts to ring, as the music starts to play, lady gaga walks over to the phone dressed in a studded leather jacket, with underwear on, and with cans in her hair. The studs on her jacket and underwear represent her as "hard" this echo’s that she is in a prison. she then answers then phone and sings:
Hello, hello, baby
You called, I can't hear a thing
I have got no service
In the club, you see, see
Wha-Wha-What did you say?
Oh, you're breaking up on me Sorry, I cannot hear you
I'm kinda busy
This is adding performance to the video, as it shows lady gaga singing, which is her performing, lady gaga then starts dancing, within a mid shot. this makes her centre of attention, which again adds performance elements to the video. The video then cuts to close up of lady gaga’s different dance moves, this echo are the speed of the music. throughout this there are many jump cuts to match the beat of the song, this makes the performance more interesting.

The graphic of an old fashioned telephone then zooms out this is an intertexual reference to the 1960's batman series. The batman series was created by William Dozier.William dozier is an amercian film producer.
The graphic telephone zooms to show to show another shot of lady Gaga, this time lady gaga is wearing just a bra, and she is shown through close up, The bra, and the red lipstick creates seductive technique. lady gaga then preforms to the audience by singing in to the camera, the camera then cuts to a long shot, were we see four girls (including lady gaga) within the shot. All of the girls are dressed in underwear and high heels, this again creates male sexual fantasy. sexual fantasy is then reinforced by a close up of a girls knickers looking in through prison bars. The four girls then turn into five and the girls carry on dancing through the isle of the prison, this could echo American culture, lady gaga could be saying there isn't enough punishments within American prisons. Throughout the video lady gaga shows Narcissism as she is dressed in her underwear, high heels and she is performing for the audience.
We then see lady gaga wrapped within nothing put police tape, this is also showing sexual fantasy.(bondage) We are then shown a long angle medium shot, the low angle makes the artist dominant, and the shot being medium allows the audience to focus fully on lady gaga. The letters on the police tape that lady gaga is wrapped in spell "sex" through this the artist is representing herself in a sexual way, which reflects both the artist and the audience. The audience emulate to become the artist, because they long to be "seductive" "sexy" "young" ect. (all the things the artist is representing herself to be)

Throughout the video there are references to other media forms, this is synergy, for example when lady gaga takes out her mobile phone the audience is represented a "virgin" logo, this is promoting virgin mobile, through means of another media text (the music video)

Again the video is cut with the zoom out of a animated telephone, the video is cut to a police women on a laptop, everything around the women is grey representing a dull place, we then see lady gaga getting bailed out of prison. the camera then cuts to the screen of the laptop which shows a dating site, this adds humour to the video, creating a relationship with the audience. we then see a close up of the barbed wire, which could echo a telephone wire which would reflect the title of the song, the prison gate then opens to reveal lady gaga, with her hand upon her hip. she is dressed very eccentrically with a big black hat. This reflects the artist, as lady gaga is known for her dramatic dress sense.

Lady gaga then gets into the "pussy wagon" this is influenced by Russ Meyer films in 1960's. Russ Meyer was the director of "faster pussycat , Kill, Kill" which was realised in 1966. The pussy wagon is almost a sexist remark against women, it is reflecting women in a bad way, as the word "pussy" is a frowned upon source of taboo language, this again reflects lady gaga, in the sense that is very controversial. Lady gaga then meets Beyoncé within the car, this is influenced by the film "Thelma and Louise" Thelma and Louise Was directed by Ridley Scott. The film's plot revolves around Thelma and Louise's escape from their troubled and caged lives, this echos the telephone video as the plot is about beyonce and lady gaga running from their lives.
Lady gaga and Beyoncé then eat food seductively, which again refers to sexual fantasy. the film then shows a milkshake, this could echo American culture in the sense that Americans are associated with food and drink.

Beyoncé’s hat upon her head echoes mickeymouse’s ears, this makes her seem incessant next to lady gaga, as she has just bailed her out of jail. Beyoncé then adds performance to the video, by singing and dancing whilst lady gaga is taking pictures of her.

The video then cuts to a diner, this again could represent American culture. Everyone within the diner is dressed dull, the lighting is also dull within the dinner, however Beyoncé is shown wearing a bright yellow dress, this allows the audience to be attracted straight to Beyoncé. A close up of Beyoncé’s boobs are then shown, this promotes the artist in a sexual idolises way. Throughout the time at the dinner there are many animations this is influenced by comic strips. This is reinforced later in the video when lady gaga and Beyoncé are dressed as superheroes.

We then see lady gaga within an industrial kitchen, Whilst Japanese and comic book like captions are shown, pop art references by Andy Warhol. Lady gaga challenges the view of the "perfect housewife" portrayed in 1950's pop culture.

Lady gaga then puts poison into the recipe, whilst the camera keeps jump cutting to Beyoncé dancing within a bedroom, Within the kitchen lady gaga is working in she is in the chief, and the men are the workers, this shows she is dominant, this represents women in a positive way, as it is saying women within the kitchen in charge of the women.

A Japanese animation of the recipe is then shown through the video, this is influenced by Japanese animation.
The women then watch the man as he eats he food, this is showing the women are dominant. The man is showed through a middle, medium close up until he is poisoned then he is shown within a low angle showing dominance through camera shot, showing the audience that lady gaga and Beyoncé are dominate over the male.

There is then a close up of Beyoncé’s face, with her nails over her open mouth, Beyoncé’s nails have American flag printed on them, this again represents American culture, through the artist.

the camera then shows a close up of honey on the honey pot there is a child-like animated bee. This again refers to the Japanese influenced animations.

The video then shows lady gaga and Beyoncé dressed as a super hero, this is influenced by caption America and wonder women, these are influenced through American culture which echos the whole video, also showing the women as heroes makes the women gender seem dominant.
Captain America and Wonder women are fictional superhero characters within comic books published by marvel.

The video then shows a close up of a dogs face, then a close up of a man’s face within the same shot, this suggests that men are equal to animals. Lady gaga and Beyoncé then cover one eye with there hand, this is known through lady gaga’s music videos, therefore this reflects the artists identity.

The video then shows lady gaga and Beyoncé driving off in the "pussy wagon" with the diegetic sound effect of a car pulling away, this adds more effect to the car, and again Japanese subtitle captions are shown. We then see lady gaga performing as a kitten this refers to sexual fantasy, but it also shows lady gaga in a shofar hat, which shows she is the driver of the "pussy wagon" which could signify that she is dominant over women as well as men.
The video ends with credits, which are influenced again by the film





The hisorty and devolpment of music videos

A music video, or a song video, is a short film consisting of a song and imagery; music videos are produced for promotional services. There are theories of music video, these can be narrative, abstract, performance and animation.

 Many artists would project images, as they played live, this was seen as the first step to music video.  An example of this would be Sheet music publishers Edward B. and Joe stern. They hired an electrician to project a series of still images using a magic lantern, whilst here were performing live, this was in 1894.

This is a recreation of "a little lost child" which Edward B and Joe stern performed live, with a number of projections on a slide, this video is a modern recreation of the slides that they used. The song was originally performed in 1894.

Music video then kept developing through this, until the next significant year which was 1927. 1927 brought the introduction of “talkies” these were short musical films. Talkies had narratives, through song.  In the 1930's spooney melodies brought in musicals. Musicals were used to promote artists in the same which in which music videos do now.

 Also in the 1930's music was introduced into cartoons. Popular music would play hit songs on camera during the cartoons. Classical music was shown through the famous Walt Disney film fantasia.

This is a clip of "yes! we have bananas" this was a screen song. These were created by Max Fleshier, screen songs were sing along cartoons. In the 1940's promotional clips were shown on visual jukeboxes these showed one song films. here is an example of a music promotion in the 1940's. This was made for a visual jukebox.

Heaven help a solider on a night like this was made as a soundie in 1940.

In the 1950's a scopitone (a visual jukebox) was invited in France. This helped the music video industry move along in different countries.

 Also in the 1950s musicals turned into music videos, and example of this is Marilin Monroe's "diamonds are a girls best friend" from the musical gentlemen prefer blondles.

n 1964, top of the pops was introduced to Televisions, top of the pops allowed Artists to perform live to there audience watching the television. Such bands as the rolling stones and The Beatles preformed during the sixties, on top of the pops.

 

 In the sixties, musical movies such as Elvis's Viva las Vegas this were published. This was published in 1965. Elvis stared as the actor and dancer within this music movie. It was a way of promoting the actor and the songs to people, like music videos. People would go to movie theatres to watch such movies.  

subterranean homesick blues is a song by Bob Dylan, this song was organically realised in 1965 as a single on Columbia records. Subterranean homesick blues was notable for its video clip within the documentary “don’t look back.”
This Don Alan penebaker documentary, which was published in 1967 covers Bob Dylan’s 1965 concert tour of the UK. The video clip of subterranean homesick blues, was said to be the first ever music video.

In 1967, radio one was established, this promoted artists in the same way in which music videos do, but without the images.
Dick Leaster made a film " A hard days night" in 1964, promoting The Beatles, through this film there were narrative music videos. The Beatles were very famous at this time, and by creating a film, where music videos where shown it created a direct relationship with the audience. This film showed what life was like for the Beatles.

After the fist film was a success, the Beatles then went on to make another film a year later in 1965, this film also stared the Beatles performing through video. This film was called "Help"

In 1966, the Beatles had stopped touring this made there promotional videos highly popular. through this they were able to developed there promotional videos into colour, this made the videos more entertaining for the audience to watch.

In 1967, whitehead produced a promotional coloured video for the rolling Stone's single we love you"

soon within the early seventies these promotional video clips within short films, became out of date and musical fashion, music artists slowly began to prefer performing on TV shows.

In 1972 David bowie stared in a promo video clips, these clips were important to the development of music video's in the 1970's.

music tele-vision (MTV) was set up in 1981, the purpose of MTV, was to show music video's.

The first music video showed on MTV, was Video killed radio star, by the Buggles.

MTV promoted artists through their music video's through television. Went on to make their own music video's to promote themselves.

After MTV, music video's were still changing and developing but they were no real big developments. Over the years the Quality of music videos has increasingly become better, and now we things such as the HD which makes the Quality of the videos a lot better.

With new Video streaming sites such as you tube, which was set up in February 2005. Television channels such as "4music" and "viva" have began to show more reality shows rather than music videos. Music videos can be accessed through YouTube.                                                                                                  

                                                                                                                                                                                                                                                                        

Brief

I will be creating a promotion package for the release of an album, this will include a music promo for a new music video, long with a website homepage for a band, and a cover of a digi-pack for the band.
All will include new and original products.